People love pretty pictures.
Today, most of our social interactions are infused with visuals – snapping a quick photo to text to a friend, posing at a bar for a selfie, or killing a few minutes scanning through newsfeeds filled with photos and videos.
I honestly believe that any and every business can use Instagram to grow their business and their audience. I realize that Instagram may not be ideal for every business, however. Of course, the choice to grow a presence on Instagram will depend on your business, your goals, and your audience and customers.
The impact of the rise of visual content on social networks is most apparent on Instagram.
Instagram is great for your company; picture-posts are digested easier, can be utilized for ads, and are very popular amongst young professionals.
Trends break on Instagram. By the time they hit rest of the internet, someone else has already turned a profit. If you are on Instagram, and search your business category regularly, you will quickly become familiar with the hashtags of your trade. These hashtags can give you important insight into customer preference, new and exciting ideas and what your competition is doing wrong… and right. Instagram informs and inspires – but only if you’re making the effort to stay in the loop.
You snooze, you lose. Failing to monitor your market on Instagram is a little like being asleep at the wheel.